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As I mentioned in a little teaser a few days ago, I’m excited to start a new weekly blog series highlighting destinations of interest—sharing insights alongside trusted partners and colleagues who bring passion and unique perspectives from their countries and cultures. Having visited this beautiful Balkan country at least half a dozen times, and recently returned, I thought it fitting to begin with Croatia. A huge thanks to my Croatian partner and friend, Mario, for sharing his wonderful input and local knowledge that enriches this story. Classics with a Fresh or Alternate Twist Even iconic spots hold secrets. Did you know there’s a quiet beach near Hvar few tourists reach? Or a tranquil early morning ritual in Dubrovnik when the city feels entirely your own? For first-timers or returnees, these nuances add richness and space to your journey. But what truly sets Croatia apart is its treasure trove of hidden gems—places that reveal the country’s soul beyond the usual sights. Ready to uncover these lesser-known jewels? And that’s one of Croatia’s greatest qualities—its versatility lets every traveler shape their own version of the country. The real beauty often lies in its simplicity: you don’t have to go far to find something different. One moment you’re on a bustling main street alive with energy, and three minutes later, you’re in a quiet courtyard listening to birdsong as you wait for a traditional meal. Your trip, your choices, your Croatia. So where should you go to uncover that deeper, more authentic side? Here are a few of my favorite spots that blend classic charm with fresh perspectives. Croatia’s Must-See Hidden Gems — Ready to Explore? Some of these places are whispered about among travel experts and curious wanderers, while others remain secrets even locals stumble upon by chance. And really, that’s the beauty of it—rarely does anyone ever truly see all of their country. Especially nowadays, when the world moves so fast. In Croatia, “hidden” can mean a quiet street locals walked past a hundred times without noticing, or a remote village that feels like the edge of the map. Even asking someone for directions can result in a shaking head, not knowing where you want to go. Let’s start with a surprising gem that often flies under the radar—Croatia’s lively capital, Zagreb. More than just a gateway, it’s a vibrant city packed with character and stories waiting to be discovered. Zagreb — Capital Charm and More Often overlooked, Zagreb surprises with Austro-Hungarian architecture, lively markets, cozy cafés, and nearby natural escapes ripe for day trips. An absolute favorite of mine, the underdog of Croatia. A town that often starts as a transit point—where planes arrive or drivers pick you up for the next leg—is now a reason to visit Croatia on its own. Independent from other locations, the nation's capital offers everything a traveler might need, without missing the element of the sea and coastline. The atmosphere buzzes with energy, the parks are lush green, the restaurants plentiful, and most importantly—it never stops. There’s always something happening in Zagreb, unlike many smaller towns, islands, or coastal areas where life is slower and more seasonal. Hidden in plain sight, wonderful discoveries await you: the underground level of the farmers market where you can chat with producers and sample their goods; a vineyard still producing wine in the heart of the city; homemade meals at a rustic restaurant that doesn’t take reservations but where everyone knows who Pero is. My favorite spot to relax is La Štruk restaurant, especially their garden terrace—a peaceful escape from the city’s lively pace where you can savor a local meal. Be sure to try their signature dish, štrukli, and plan your next adventure while enjoying the calm. Istrian Peninsula — Culinary and Cultural Delight Next, journey to the Istrian Peninsula, where rolling hills, truffle-rich forests, and hilltop towns blend Croatian warmth with a dash of Italian flair. Here, every bite and every view tells a story. Many travelers know Istria for its gastronomy—and rightly so. But to find the most amazing dishes and unique venues, you’ll want to venture beyond the coastline into the countryside. Here, real magicians work their craft in restored farmhouses, schools turned venues, and mansions surrounded by vineyards and olive groves. Inland Istria is a place to slow down, connect with traditions, and meet big-hearted locals. Some of my favorites? Truffle hunting in dense forests, cooking classes in family homes, and behind-the-scenes tours at boutique wineries, often followed by stays in heritage properties with white-glove service. For art lovers, I always recommend an hour-long session with a local artist who closes down their gallery for intimate conversations about life, art, and philosophy. Rijeka & Kvarner Bay For those seeking an authentic experience off the typical tourist trail, Rijeka and the sparkling Kvarner Bay offer a vibrant blend of culture, history, and everyday Croatian life. This perfectly sized town is ideally located for exploring nearby islands, the Istrian Peninsula, and Croatia’s capital—and even two other countries! If you want to see a real, lived-in version of Croatia, Rijeka is a top recommendation. The city offers a mix of tourism services alongside genuine Croatian tradition and culture—plus some quirky surprises like a museum dedicated to the history of the torpedo. For people-watching enthusiasts, a stroll along Korzo promenade reveals lively cafés and bars ideal for sampling local flavors. Don’t miss Trsat Castle, perched above the town, which offers stunning views protecting the bay below. Unique Local Treasures If you’re hungry for layers of history and quirky secrets, get ready to dive deeper into Croatia’s fascinating stories. Have you ever heard of the village with Europe’s smallest church? Or considered tracing the footsteps of Josip Broz Tito? For history buffs, we can begin in Kumrovec, Tito’s birthplace, and design an entire journey exploring his legacy—from islands and mansions to bunkers and underground airports. The obscure and mysterious weave through every corner of Croatia, waiting for curious travelers. Final Thoughts There is so much more to Croatia than these lines can share beyond the classics and, along with my Croatian partner, we can create magical experiences that transcend time and place like Pag, Zadar, and Ston—just to name a few. You may think you know this country, but at every turn—and I have been coming to Croatia since 2002—you are forever amazed at the possibilities this now-known, or is it really now-known, destination holds. Off the beaten path is where the beating heart of Croatia is. All countries have their beating heart, but after 6 or 7 times visiting since that first trip, it has taken on a life of its own. So check in with me, the Wandering Puffin, to create your amazing Croatian adventure that satisfies exactly what you want—whether that includes the classics, excludes them, or offers a fresh twist on this amazing Balkan country. The adventures and experiences are plenty.
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Hey again, fellow explorers! Jamie here from Wandering Puffin LLC, your friendly travel insider. Today, I’m pulling back the curtain to share how I design travel experiences that go beyond the usual hotspots and cookie-cutter itineraries. I’m quite confident my fellow travel professionals do the same—because, like other professionals, we take our craft seriously. If you’ve been following along, you know being a travel advisor means weaving together countless details with care and expertise. But what really sets us apart is our insider knowledge, local connections, and the quick thinking that turns your trip from “meh” to magical. Here’s a sneak peek at a few things travel advisors know that can make all the difference: Exclusive AccessYou won’t find certain tours, private dinners, or special hotel perks online. Thanks to trusted partnerships built over years, I unlock experiences often reserved for advisors’ clients only—like private vineyard tastings in Tuscany or bespoke boat tours along Croatia’s stunning Dalmatian Coast. While these are great examples from Croatia and Italy, I have similar insider access around the globe as do my colleagues who have invested time and energy into attending conferences, meetings and other professional events as continuing education to better our craft. Timing Is EverythingKnowing when to book flights, secure reservations, or visit attractions can save you money, time, and hassle. With locals in my network, I have advantages websites just can’t match. I advise you on the best seasons, days, and even times of day to get the most out of your trip while helping you avoid crowds. Being flexible can save you hundreds, if not thousands of dollars, and provide an equally amazing experience—so you can spend those savings on even more adventures. Value is truly in the eye of the beholder. Even flip-flopping the direction of your travels or tweaking an itinerary can save you money and provide you more valuable options. Firsthand Experience, Every Step of the WayI don’t just recommend destinations remotely—I’ve traveled extensively, nearly 90 countries and many parts of them, often multiple times. I guide you based on real experience. From intimate inns to family-run wineries, I’ve uncovered dozens of hidden spots to help you steer clear of tourist traps and find authentic, memorable moments. And if I haven’t personally been to a place, my trusted local partners have. Whether it’s visiting a school for the deaf in Paris or locating the real Santa’s workshop far beyond Rovaniemi or even the North Pole, there’s almost always a local expert ready to help bring your special experience to life, especially when the local is so passionate about his or her home. These are the things you remember, the special moments. I don’t avoid the classic destinations and experiences but try to weave in different ways to enjoy these amazing places. Real-Time Problem SolvingTravel rarely unfolds exactly as planned. When flights get delayed, hotels overbooked, or airlines cancel flights, I’m the one working behind the scenes to quickly pivot and find solutions—saving you stress, money, and precious vacation time. If it were so simple to find last-minute hotel availability or a flight alternative when your airline cancels on you, folks wouldn’t call me! Being your trusted partner means you’re not stuck waiting on the phone, online at the airport or online, refreshing the website—I’m finding options you simply can’t access on your own or would take too long. I also have emergency contacts 24/7 access to solve issues if I can’t be available for you. Yes, AI is good but having a real person in your corner at a stressful time is best. AI can’t assist if you have been in a car accident and need emergency assistance, or when the police come, but having the person on the other line to calmly explain the options is good as it brings peace of mind. Local ConnectionsHaving relationships with guides, chefs, and artisans means I can connect you with people who bring culture and hospitality to life—not just as vendors but as ambassadors of their communities. Whether it’s off-the-beaten-path corners of Barcelona, Rome’s hidden alleys, or Parisian neighborhoods away from the Champs-Élysées, it’s these local ties that make the difference. One of the best burgers I ever had wasn’t at McDonald’s, Burger King, or Five Guys—it was tucked away in Milan. And of course, my favorite local connection? My wife, a native Roman who’s an incredible licensed guide—and a wonderful partner who puts up with me. Hey, this is my blog, so a little personal touch now and then won’t hurt. The Fine Print StuffVisas, insurance, travel advisories, cancellation policies, international drivers permits—it’s easy to be overwhelmed. I keep up to date on all the rules and regulations, from Schengen visa limitations to new mandatory medical insurance in some countries. When clients ask, “Is it safe? Will locals welcome Americans? Do they speak English?” I dig deep to provide honest, practical answers. And if I don’t know, I find out quickly so you’re never left guessing. I want your travel to be seamless, safe, and special—and as an educator first and foremost, your preparedness means everything to me, so I dig to get the most up to date information, as information changes all the time. Anticipating Your Preferences and NeedsEvery traveler is unique. Outdoor adventurer, foodie, history buff, or pure relaxer—I tailor every itinerary accordingly. No cookie cutters here. I might book the same hotels repeatedly, but only because they fit your style, budget, and location perfectly and I have many options in each city. I’m fortunate—and proud—that most of my clients are repeats or referrals, so I already know their travel style and needs. For new clients, or referrals, I ask all the right questions—the “whys” mostly, but all the w’s if necessary. The better I understand you, the better your itinerary fits, and we prepare accordingly, long before you travel. The Bottom LineTravel advisors bring peace of mind, insider perks, and networks that open doors you might never know existed. It’s more than convenience—it’s turning your dreams into stories you’ll cherish forever. Years from now, when a memory of an incredible meal, a local guide’s smile, or a whale breach fills your mind, remember that experience was likely set in motion by your trusted advisor. Of course, sometimes you find gems on your own, but often the partner in your corner started the process—and what happened next? Well… 😊 Welcome to The Wandering Puffin's When I travel for business (and yes, almost every trip is a working holiday), I’m always scouting new ideas to share. Whenever I post about places like Croatia, Sweden, Finland, or northern Italy’s lakes—Lake Garda and Lake Iseo—I hear from travelers inspired to explore those spots next. Next, up—back to London at the end of October for meetings and a night at Back to the Future: The Musical with Rosa, so watch for my review in November, Back to the Future fans!
There are endless possibilities, all year round. Whether I’ve been somewhere or my partners know the local scene, my job is to bring that insight directly into your planning. Travel is an adventure—experience it fully, with someone who has your back every step of the way Hey friends! The Wandering Puffin here again. Today, I want to get a little personal and share the story behind why I became a travel advisor—and why, after nearly three decades, that passion still fuels everything I do. Sure, this blog often focuses on travel and business—but since it’s my business, it feels right to get a little personal. After all, I am the heart of Wandering Puffin LLC, having developed the trusted partnerships here in Italy and around the world that bring your travel dreams to life.
Plus, a little-known fact: during the summer session of my freshman year at university, when I was 19, I took a Human Geography class—the only class I aced—with an A, perhaps a small glimpse of what was to come. I officially joined the ranks of the travel industry in 1997, at age 35, so there were many life experiences in between. One of the most formative was a three-month backpacking trip across Europe and Israel in 1985, which included crossing behind the Iron Curtain—spending a day between West and East Berlin, in a divided Germany. Those extraordinary moments shaped my curiosity and sense of adventure even more so. Teaching, both as an elementary school and special education teacher, gave me a profound respect for curiosity, patience, and guiding others on journeys of discovery—qualities that have become absolutely central to my work as a travel advisor. When you plan someone’s trip, you’re really facilitating their education about the world, helping them unpack history, culture, and experiences in a way that opens their minds and hearts. Every itinerary is like a lesson crafted with care, designed to inspire and connect—and no two are exactly alike.
Technology has transformed the way I connect with clients, especially as I live and work in Rome while most of my wonderful travelers are based in North America. Thanks to tools like Zoom, WhatsApp video chats, and instant messaging, planning and tailoring journeys from across the ocean is easier than ever. Yet, whenever possible, I truly cherish meeting clients face-to-face. Over the years, that meant coffee shops, client homes, and an office early in my career—but now, my adopted home city of Rome is the perfect meeting place. Many clients choose to meet here in person when they come to Italy, making those connections richer, turning the planning process itself into part of the adventure. I’m also incredibly lucky to have Rosa, my partner in crime and my wife, by my side. Many of you know Rosa—or if not, you’ve likely heard by now—the amazing, licensed tour guide who transformed my life back in February 2020 at the Galleria Borghese, just before the pandemic unfolded. Together, we share a passion for Italy’s timeless wonders and bring authentic local insight and warmth to every trip I design for clients coming to Italy. Well, she certainly does, and I am learning more each day. But that same passion exists in every adventure and experience I plan, wherever my clients choose to travel. Clients bring their travel dreams to the table—I’m there to mix all the right ingredients and create the experience they desire.
So here I am, nearly 30 years later, blending educator precision with a chef’s creativity, a traveler’s heart, and the magic of modern technology to craft journeys that are rich, layered, and deeply meaningful. What keeps that fire burning? It’s the magic of connection, the glance exchanged with a local artisan in a Tuscan village, the taste of a dish you’ve never tried before but that instantly feels like home, the awe of standing before ancient ruins knowing their stories are centuries old yet alive.
The role of a travel advisor today has evolved far beyond bookings and logistics. It’s about storytelling, wellness, cultural authenticity, and sustainability—areas travelers increasingly seek. Staying curious and adaptable keeps me ahead, ensuring your journeys are not just seamless but deeply resonant with who you are, and the impact made is truly the most important. I still get that same thrill as when I was a kid exploring Poitiers, among all the other places I have experienced over 50+ years of travel, wondering what new friendships and cultures await me. Every trip I plan is a chance to spark that wonder for someone else—to open their world just like mine was so many years ago.
At Wandering Puffin LLC, I’m not just booking vacations; I’m curating opportunities for transformation, enrichment, and joy. I’m still learning, exploring, and falling in love with this incredible world every single day. Thank you for letting me be your guide on this endless adventure. Here’s to many more journeys fueled by passion, curiosity, and love. And don’t forget—we’re still deciding on a new name for the blog, so please send your ideas! Last week, I shared what it truly means to be a travel advisor—part artist, part detective, and full-time dream maker after nearly 30 years in this industry. Today, I want to dive a little deeper into why having a travel professional matters most when your trip gets complicated or unexpected twists arise. We don’t just “sell travel” like a commodity. Instead, we connect countless moving parts to create personalized journeys that flow smoothly. From negotiating and advocating to educating and problem-solving, our role goes far beyond bookings. As fiduciaries, we help you get the best value while protecting your travel dreams. Ever tried reaching an airline during a delay? Or wrestled with an OTA only to be bounced around with no real help? That’s when true travel professionals shine. We’re your safety net, cutting through the stress to sort things out so you don’t have to. Just recently, I spent two intense weeks meeting more than 30 tour operators, hoteliers, and destination reps in Croatia and the stunning, somewhat hidden gems near Lake Garda and Lake Iseo in northern Italy during face-to-face meetings. These places offer authentic culture, outdoor adventures, and rich history—often overlooked but perfect for travelers who want to go beyond the usual hotspots like Milan, Venice, or Lake Como, and many regions of Croatia. Travel seasons have stretched out. High season used to be June, July, and August but now runs from May to October. Crowds have grown in some spots, like Sirmione, but there’s still magic to uncover off the beaten path. By traveling extensively myself—five hotels in Croatia, plus more by Lake Iseo—I gain firsthand experience to recommend places and create itineraries that avoid the crowds but deliver unforgettable moments. Many imagine travel advising as mostly fun and glamour—or simply booking flights and hotels. But it’s much more: hard work, ongoing learning, and constant connection with global partners. Without passion, expertise, and a genuine gift for troubleshooting, this job wouldn’t work. And personally, if I didn’t love it, enjoy it, and most importantly, if it didn’t make me happy, I wouldn’t still be doing it nearly 30 years later. I put my heart and soul into it every day—weekends, evenings, holidays, sometimes losing sleep. This is not a job for me; it’s a passion that drives me constantly. It’s not easy—otherwise everyone could or thinks they could do it. At Wandering Puffin, we’re not order takers. We’re your trusted guides, advocates, and collaborators—helping you navigate every bump, anticipate surprises, and ensure smooth, memorable journeys. Whether you call us the Wandering Puffin or the Travel Guru (shout out to my colleague Loulu!), and all my other colleagues out there, we embody this spirit every day! We are not competitors but collaborators. So remember, when your travel plans take off, it’s worth having a passionate professional by your side. Because travel is an adventure best experienced with someone who truly has your back. We are here for you, and if you did things on your own, you’d be just that: on your own. We’re not always the least expensive option—possibly, but not always—but we provide the whole value. And that’s a word more meaningful than “cheaper” or “deal,” neither of which are in my vocabulary. By the way, we’re still voting on the new name for this blog, and your input means the world to me! Drop me your thoughts, ideas, or favorite picks—let’s find the perfect name together as we continue this journey. The list is in a previous post, and I’d like to make a decision by the first of November, so you have all of October to share your thoughts. If there is a tie, I think Rosa will make the final tie-breaking decision. She’s still my life partner and my secret weapon here in Rome.
New Blog, New Name...and lots of possibilities. Here are some name options I’m considering: • Wandering Through Life & Land • The Puffin’s Journey: Travel & Tales • Adventures & Insights with Wandering Puffin • Beyond the Horizon with WP • Storms to Sunsets: Travel Stories & Business Reflections • Puffin Paths: Navigating Travel & Life • Charting New Courses with Wandering Puffin • Travel Tides & Life Currents • From Storms to Shorelines: Stories by WP • The Wandering Puffin Log: Travel and Life Unfolded Your feedback is greatly welcomed. Comment to let me know which new blog name resonates or speaks to you. If you have any other suggestions, please comment them as well.
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Wandering PuffinWeathering the Storm with the Wandering Puffin Archives
October 2025
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